Top driver Ryan Lutz has departed Team Durango, but don’t waste time speculating who will take his place. As announced below, Team Durango is dissolving their pro-racing program and will instead focus on local-level racing and supporting Durango customers. This does not affect what Durango plans to do in terms of vehicle development, as the brand will “stay committed to creating high-quality, cutting-edge, RC racing products, which always look cool and are always hot on the track” and “maintain a strong line-up of precision racing machines that cater for the most popular RC disciplines.”
This is bad news for paid pro drivers as it represents a smaller pool of available income opportunities, but may be a boon to loyal Team Durango customers as they enjoy greater attention and support from the brand. And to be certain, Team Durango hopes their efforts will win converts to the brand as well, by making Durango a metaphorical club that racers will want to join. It will be interesting to see what lies ahead.
What do you think? Share your comments here, or join the conversation on Facebook.
Dear Customer,
It’s the time of year where we review the season and plan for the future, so we would like to share with you our strategy for 2015 and beyond.
2015 will be a massive year for Team Durango; we have several important and exciting product launches on the way. So it’s more important than ever to make sure we support our racers and our fans.
The race scene is changing and that requires a change of strategy to best meet the needs of our hugely valued customers.
Local racers are getting more sophisticated, more knowledgeable, local racing is getting tougher, the thirst for knowledge at this level has never been higher; social media and information sharing between our customers is now the norm. At the same time the big national and international events are often becoming less relevant to our customers. We all love to watch the Pros battle it out at the big events, but do these one-off races help us make a good product for you? Upon reflection we don’t think so; testing, analysis and hard work do.
With the World Championships behind us, the new season and exciting product ahead, it’s time for Team Durango to re-focus on product development and helping you win at your local track, rather than having paid Pro racers competing for national and International titles.
The following plans will take us all into an exciting future.
- We will re-focus on local club racing; we will help you be part of a supportive Team Durango community. This will mean over the next few months we dissolve our Pro race team and replace it with a new race team program that helps support local racing.
- We will ccontinue to improve our parts support over the coming months to allow you to get everything you need, exactly when you need it
- We will increase our community support through social media and public RC forums to give you access to everything you need, to get the very most from Team Durango products.
- We will increase the opportunities for you to stay connected with other Team Durango racers, sharing your experiences and learning new skills from like-minded racers. We will overhaul our local team driver program; expect more news on this soon.
- We will release 5 all-new Team Durango cars over the coming months, including our exciting and innovative Patent Pending 1/8 Electric and Nitro Buggy platforms. These exciting vehicles further cement our commitment to a solid future of racing and development for Team Durango.
- We will stay committed to creating high-quality, cutting-edge, RC racing products, which always look cool and are always hot on the track.
- We will continue to develop all of our cars via ongoing testing and user feedback, as we have always done, but more so. We will maintain a strong line-up of precision racing machines that cater for the most popular RC disciplines.
Stay tuned for more news, the future for Team Durango is going to be more exciting than ever.
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